Millions of private and business users have already been motivated to design their own Instagram filters, all thanks to Spark AR Studio.
You must be wondering, if Spark AR is Free?
YES, it certainly is!
Facebook and Instagram filters
In this article, we have explained what Spark AR is and how to use it to create Instagram Augmented Reality Filters.
What are Instagram Filters?
Filters for Augmented Reality (AR) are computer-generated effects that are placed on real-world photographs. AR filters can be operated with your mobile camera to add a layer of images to your image’s foreground or backdrop. While scrolling on Instagram, you must have come across an AR filter in one form or another.
In 2017, Instagram first released its AR filters, but it wasn’t until recently that users were able to create their own. Meta has unveiled Spark AR Studio, an in-house AR filter application that allows you to create your own Facebook and Instagram filters. This software allows users to preview how their AR filters will appear on a smartphone.
What is Spark AR Studio?
Using Spark AR Studio, you can customize photos and videos for Facebook and Instagram. While creating your own AR filters may appear to be a difficult task, Spark AR Studio was designed to make it simple with plenty of features.
Here’s an overview of AR Studio’s features!
Codeless Design
The notion of codeless design isn’t new as many mobile apps and design websites nowadays employ drag-and-drop capabilities, the same principle applies with Spark AR Studio.
Visual programming may be used to add interactive components, animate things that you create, and also create logic depending on how your item should react to interactions. You can also use Spark AR Studio to generate unique textures and materials for your environment.
Upload Objects and Sounds
To create your own Instagram Filters, adding items to the canvas is required. You may use Spark AR Studio to upload your own sound files and 3D objects, which you can then alter to achieve the appropriate appearance, feel, and interactivity.
Spark AR Studio is a free collection of objects that you can utilize, if you are new to AR filter design. These are all high-fidelity models made possible by a collaboration between Facebook and Sketchfab.
Publish your Effect
The option to upload your AR filter directly to Instagram screams ease. Spark AR Hub assists you in submitting your AR filter for approval after it has been created. It may take days for your AR filter to surface for usage if it fulfils the different standards. Spark AR Hub also allows artists to manage and track the performance of their Facebook and Instagram filters
How to Make Your Own Instagram Filters?
Creating an AR Instagram filters will require you to learn a few new concepts and vocabulary, which might be a tedious task to incorporate in your marketing strategies, however, there are specialists in the market who can make your work easy.
Here’s a step-by-step guide to get started on Spark AR Filters if you want to create one on your own.
Step 1: Download Spark AR Software
For creating custom Facebook and Instagram filters and effects Spark AR Studio is a simple platform which is now accessible on both Mac and Windows.
Step 2: Browse through the tutorials.
Spark AR Studio includes a variety of tutorials that demonstrate how to create face reference assets, use templates, uncover features and procedures, and much more. It is never a bad idea to brush up on the basics before diving in.
Step 3: Select an item.
After you’ve downloaded the app and familiarise yourself with it, you may decide what kind of AR filter you want to make.
To begin, select a project from the drop-down menu. After that, you’ll be sent to a bespoke canvas where you can begin working on your masterpiece.
Create your own unique textures and even 3D and 2D objects, or import them into Spark AR Studio.
Make your own using the AR Library’s hundreds of free 3D models and sound clips, or use one of their simple templates.
Step 4: Customize your canvas by adding effects.
When it comes to effects, you have a lot of options.
In someone’s surroundings, you can set things in a fixed spot. When the camera finds a horizontal surface, use the plane tracker to make items appear.
Target tracking, for example, can be used to trigger an effect when the camera identifies a certain target in the real world. You may change the depth and realism of your effects, pick which camera they should appear on, change the motion, and more.
Step 5: Test and Publish
Send your test file to Instagram or Facebook to get an idea of how your new AR filter will look on each site.
Once you are ready to share your new filter, go to the bottom left corner of the app and tap the “upload” button.
Still unsure about how Instagram filters work? Explore our collection of AR filters.
Wrap Up!
Brands can use Instagram Filters to create interactive content and stay on the top-of-mind of their viewers. Since AR filters can be used on Facebook and Instagram, you have access to a wide range of audience who enjoy personalizing their posts and stories, which means greater exposure for your business.
